How J. Cole Turned a YouTube Beat into a Surprise Hit
J. Cole is one of the most influential rappers of his generation, known for his lyrical prowess, musical versatility, and social commentary. But even he sometimes struggles with finding inspiration and motivation for his craft. That's why he surprised everyone when he dropped a new song called "procrastination (broke)" on January 18, 2023, which he wrote over a beat he found on YouTube.
Who is J. Cole?
J. Cole was born Jermaine Lamarr Cole on January 28, 1985, in Frankfurt, Germany, where his father was stationed as a US Army soldier. His father left the family when he was young, and his mother moved him and his brother to Fayetteville, North Carolina. There, he developed a passion for rap music and started writing rhymes at the age of 12.
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He released his first mixtape, The Come Up, in 2007, which caught the attention of Jay-Z, who signed him to his label Roc Nation and became his mentor. Since then, J. Cole has released six studio albums: Cole World: The Sideline Story (2011), Born Sinner (2013), 2014 Forest Hills Drive (2014), 4 Your Eyez Only (2016), KOD (2018), and The Off-Season (2021). All of them have debuted at number one on the Billboard 200 chart and have been certified platinum by the RIAA.
J. Cole has also won several awards for his music, including a Grammy Award for Best Rap Song for "A Lot" with 21 Savage in 2020, a Billboard Music Award for Top Rap Album for KOD in 2019, three Soul Train Music Awards for Best Hip Hop Song of the Year for "Crooked Smile" in 2013, "Power Trip" in 2014, and "Middle Child" in 2020, and nine BET Hip Hop Awards for various categories. He is also widely respected by his peers and fans for his conscious and personal lyrics, his self-produced beats, and his social activism. He is also the founder of Dreamville Records and the Dreamville Foundation, which support emerging artists and underprivileged youth.
How did J. Cole find the beat and write the song?
The story behind "procrastination (broke)" is quite remarkable. J. Cole was browsing YouTube one day, looking for some beats to rap over. He stumbled upon a video titled "J. Cole type beat - Broke (prod. bvtman)", which had only a few thousand views at the time. He liked the beat so much that he downloaded it and wrote a song over it in one day.
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He then texted the producer of the beat, bvtman, a young beatmaker from New Jersey who had been making beats for fun since he was 15. He thanked him for inspiring him and told him that he decided to share the song with the world as a gift to him and other producers who create and share their work online. He also asked him for his real name and PayPal account, so he could pay him for his work.
bvtman was shocked and ecstatic when he received the text from J. Cole. He couldn't believe that one of his favorite rappers had used his beat and was going to release it as a song. He replied to J. Cole with his name and PayPal information, and expressed his gratitude and admiration for him. He also posted screenshots of the text conversation on his Instagram account, which went viral and gained him thousands of followers and fans.
What is the theme and message of the song?
"procrastination (broke)" is a song about J. Cole's struggles with motivation, creativity, and relatability as a successful and wealthy artist. He reflects on how his fame and fortune have changed his perspective and his connection with his fans. He also questions his hunger and passion for making music, and how he can overcome his doubts and fears.
The song begins with J. Cole rapping over a piano melody: "I'm procrastinating right now / I should be making an album / But instead I'm making this song / 'Cause I don't know what I want". He then admits that he feels "broke" inside, despite having millions of dollars in the bank. He wonders if he has lost his edge and his drive, and if he can still make music that resonates with people who are struggling with real-life problems.
He also acknowledges that he has been blessed with many opportunities and achievements, but he still feels unsatisfied and restless. He says that he wants to challenge himself and improve his craft, but he also fears failure and criticism. He says that he sometimes wishes he could go back to being broke and hungry, when he had nothing to lose and everything to prove.
He then switches to a more upbeat tone, as he raps over a trap beat: "But I ain't going back to broke / I'm going back to work / I'm going back to basics / I'm going back to earth". He declares that he is not going to give up on his dreams or his fans, but he is going to work harder and smarter than ever before. He says that he is going to focus on what matters most: making music that speaks from his heart and soul.
How did critics and fans react to the song?
The song received positive reviews from critics and fans alike, who praised J. Cole's honesty, vulnerability, and skill as a rapper and a storyteller. The song also generated a lot of buzz on social media platforms such as Twitter, Instagram, and TikTok.
Some of the critics' comments are:
"J. Cole delivers a candid and introspective track that showcases his lyrical abilities and his personal struggles as an artist." - Rolling Stone
"J. Cole proves once again why he is one of the best rappers of his generation, with a song that is both relatable and inspiring." - Complex
"J. Cole surprises us with a new song that is both humble and confident, as he raps over a YouTube beat that he found online." - Pitchfork
Some of the fans' comments are:
"This song is so real and raw. J. Cole is speaking facts." - @jcolefan123
"I love how J. Cole used a YouTube beat and gave credit to the producer. That's so cool and respectful." - @bvtmanfan456
"This song is fire. J. Cole is the GOAT. He never disappoints." - @coleworld789
What is the significance and impact of the song?
"procrastination (broke)" is more than just a song. It is a testament to J. Cole's talent, humility, and generosity as an artist and a person. It is also a tribute to the power and potential of the internet, where anyone can create and share their work with the world, and where anyone can discover and appreciate new music and new artists.
The song also serves as a motivation and a reminder for anyone who has ever felt stuck, lost, or discouraged in their creative endeavors. It shows that even someone as successful and acclaimed as J. Cole can face challenges and doubts, but he can also overcome them and keep pursuing his passion and purpose.
The song also shows that J. Cole is not afraid to experiment and explore new sounds and styles, and that he is always looking for ways to grow and improve as an artist. He is not content with resting on his laurels or repeating his formula. He is always striving to deliver fresh and original music that connects with his fans and reflects his vision.
Conclusion
J. Cole is one of the most respected and influential rappers of his generation, who has achieved remarkable success and recognition in his musical career. But he is also a human being who faces challenges and struggles with his creativity and motivation. That's why he surprised everyone when he released "procrastination (broke)", a song that he wrote over a YouTube beat that he found online.
The song is about his inner conflicts and doubts as a wealthy and famous artist, and how he copes with them. He also expresses his gratitude for his achievements, but also his desire to keep challenging himself and improving his craft. The song received positive reviews from critics and fans, who praised his honesty, vulnerability, and skill as a rapper and a storyteller.
The song also demonstrates J. Cole's talent, humility, and generosity as an artist and a person. He gave credit and compensation to the producer of the beat, bvtman, who was thrilled and grateful for the opportunity. He also shared the song with the world as a gift to bvtman and other producers who create and share their work online.
The song also serves as a motivation and a reminder for anyone who has ever felt stuck, lost, or discouraged in their creative endeavors. It shows that even someone as successful and acclaimed as J. Cole can face challenges and doubts, but he can also overcome them and keep pursuing his passion and purpose.
FAQs
Q: Where can I listen to "procrastination (broke)"?
A: You can listen to the song on various streaming platforms such as Spotify, Apple Music, YouTube Music, Tidal, etc.
Q: How can I support bvtman, the producer of the beat?
A: You can follow him on his Instagram account (@bvtman) where he posts his beats and updates. You can also check out his YouTube channel (bvtman) where he uploads his beats and tutorials.
Q: What are some other songs by J. Cole that I should check out?
A: Some of J. Cole's most popular songs are "No Role Modelz", "Wet Dreamz", "Work Out", "Power Trip", "Middle Child", "A Lot", "The Climb Back", etc.
Q: How can I learn more about J. Cole's life and career?
A: You can read his biography on Wikipedia or on his official website (dreamville.com). You can also watch some of his documentaries such as 4 Your Eyez Only (2017), KOD (2018), The Off-Season (2021), etc.
Q: How can I stay updated on J. Cole's news and releases?
A: You can follow him on his social media accounts such as Twitter (@JColeNC), Instagram (@realcoleworld), Facebook (J.Cole), etc. You can also subscribe to his newsletter on his website (dreamville.com).
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